A. Choose the correct answer
1. Communication to persuade a consumer to buy a product is called:
(a) Advertisement
2. USP in advertising means:
(c) Unique Selling Proposition
3. Which of the following statements shows a disadvantage of advertising?
(b) Encourages consumerism among people
4. Print advertisement can be seen in:
(d) All of these
B. Fill in the blanks
1. Advertising convinces the consumer to buy the products.
2. Brand value of a product is built with the help of advertising.
3. Advertising is an important source of income for the media.
4. Consumerism is one of the biggest drawbacks of advertising.
5. Celebrities endorse the product which influences the consumerโs decision.
C. Write T for True and F for False
1. Consumerism means to buy limited things and only when required.
F
2. Some advertisements are run during particular time slots in order to reach the target audience.
T
3. Social advertising educates and raises awareness about a particular social issue.
T
4. Advertisements do not help to form or establish stereotypes.
F
5. Advertising is expensive and as such most small businesses canโt affort it.
T
D. Define the following terms
1.Print media
Answer:
Print media refers to advertisements published in newspapers, magazines, pamphlets, posters and brochures.
2.Brand
Answer:
A brand is the unique name, symbol or image that identifies a product and distinguishes it from others.
3.Social advertising
Answer:
Social advertising spreads awareness about social issues like health, education, environment and consumer rights.
4.Commercial advertising
Answer:
Commercial advertising promotes goods and services to increase their sales and profits.
E. Very Short Answer Type Questions (20โ30 words)
1.What is advertising?
Answer:
Advertising is a form of communication that persuades people to buy goods or services by providing information about them.
2. What is the main purpose of an advertisement?
Answer:
The main purpose of an advertisement is to inform, attract and convince consumers to buy a product or service.
3. List some of the different advertisement media available.
Answer:
Newspapers, magazines, television, radio, internet, hoardings, posters and social media are different advertisement media.
4. What is Jago Grahak Jago? How does it help consumers?
Answer:
Jago Grahak Jago is a government campaign that spreads awareness about consumer rights and helps consumers avoid cheating.
F. Short Answer Type Questions (50โ60 words)
1. What is social advertising? What is its purpose?
Answer:
Social advertising focuses on spreading awareness about social problems such as cleanliness, education, health and environment. Its purpose is to educate people, change social behaviour and promote social welfare rather than selling products.
2. Explain commercial advertising in detail.
Answer:
Commercial advertising is done by companies to promote their products or services. It highlights features, price and benefits to attract customers. Its main aim is to increase sales and earn profit.
3. List some advantages of advertisements.
Answer:
Advertisements create awareness about products, help consumers make informed choices, increase sales, promote competition and help businesses grow.
4. Discuss the relationship between media and the advertisement industry.
Answer:
Media provides platforms like TV, newspapers and the internet for advertisements. Advertising provides income to media. Thus, both depend on each other for growth.
G. Long Answer Type Questions (80โ100 words)
1. Discuss different advertising techniques.
Answer:
Advertisers use many techniques to attract consumers. These include celebrity endorsement, catchy slogans, emotional appeal, repetition, attractive visuals and special offers. Some ads target children while others target specific age groups. Advertisements are also shown at specific time slots to reach the right audience. These techniques help in influencing consumer choices and increasing sales.
2. Write about the disadvantages of advertising.
Answer:
Advertising encourages consumerism and unnecessary buying. It may create false needs, spread misleading information and promote stereotypes. Advertising also increases product prices as companies recover advertising costs from consumers. Small businesses may not afford expensive advertisements, leading to unfair competition.
3. Explain how advertisement helps to create a brand and increase sales.
Answer:
Advertisements help create brand identity by repeatedly showing the product name, logo and features. This builds trust and familiarity among consumers. A strong brand attracts more customers and increases sales. Advertising also highlights the uniqueness of a product, helping it stand out in the market.
4. Write a note on the social responsibility of advertisers.
Answer:
Advertisers should provide truthful information and avoid misleading claims. They should not promote harmful products or stereotypes. Advertisements must respect social values and consumer rights. Responsible advertising helps protect consumers and builds trust in the market.
H. Higher-Order Thinking Skills
1. Why do celebrities endorse many products used by children?
Answer:
Children easily get influenced by celebrities they admire. Companies use celebrities to attract children and increase sales as children trust and follow them.
2. Why do governments spend money on advertising their programmes or schemes?
Answer:
Governments advertise schemes to inform people about their benefits. Advertising helps reach a large population and ensures public participation and awareness.
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